OUR TEAM
OUR TEAM
The Leadership Behind Your Supply Chain Transformation
RICH HABY
From Trampoline Retailer to
Manufacturing Partner
35 years of building businesses, 18 years solving supply chain problems, now helping US retailers escape the distributor trap
RICH HABY
Founder & CEO
35 years of building businesses, 18 years solving supply chain problems, now helping US retailers escape the distributor trap.
Meet Rich Haby
I've been building and fixing businesses for 35 years.
At 21, I purchased my first business—a restaurant—with more ambition than experience. Over three and a half decades, I've founded, scaled, and sold multiple businesses across diverse industries. Some succeeded spectacularly. Others taught expensive lessons. All of them built the operational intelligence I bring to every partnership today.
In 2007, I founded Oz Trampolines with a simple observation: Australian families wanted quality trampolines, but the market was dominated by unreliable distributors, forced minimum orders, and razor-thin margins that made it nearly impossible to build a sustainable business.
Sound familiar?
For 15 years, I lived every problem you're dealing with right now. Ten different distributors. Inconsistent quality. Forced case lots that tied up $50K-80K in dead inventory. Suppliers who changed prices on a whim. Quality issues that destroyed customer trust. Zero control over my own business destiny.
So I fixed the margins. I rebuilt the entire supply chain model—establishing direct manufacturing relationships in China, implementing flexible ordering systems, and taking complete control of quality standards.
The result? Oz Trampolines became Australia's leading online trampoline retailer, recognized nationally for quality, innovation, and customer service. In 2014, we were honored with the SmartCompany Awards for business excellence. By the time I sold the company in 2022, we had transformed from a struggling retailer into a profitable brand with 68% gross margins and complete supply chain control.
But here's what nobody tells you: fixing the distributor problem isn't about finding cheaper suppliers. It's about rebuilding the entire relationship structure—from reactive buyer to strategic manufacturing partner.
That's what I do now. Since 2016, I've been helping US trampoline parts retailers make the same transition I made. Not as a consultant who read about it. As someone who lived it, solved it, and built a business around it for 15 years.
Three Decades of Building Businesses
35+ Years Entrepreneurship
Purchased first business (restaurant) at age 21. Since then: founded, scaled, and sold multiple ventures across hospitality, retail, e-commerce, and manufacturing. Every success built expertise. Every failure built wisdom. Both shaped the operational intelligence I bring to supply chain partnerships today.
2007-2022 | CEO & Founder, Oz Trampolines
Founded and grew Oz Trampolines into Australia's leading online trampoline retailer. Established direct manufacturing relationships in China. Implemented flexible inventory systems. Achieved 68% gross margins. Recognized with 2014 SmartCompany Awards for business excellence.
Key Achievement: Scaled from zero to market leader while maintaining complete control over quality, pricing, and supply chain.
2016-Present | Founder & Director, Source A Product
Founded boutique sourcing agency helping select brands and entrepreneurs bring quality products to market—efficiently and cost-effectively.
What started as helping one struggling US retailer has become a nine-year partnership that's delivered $322K in additional annual profit. We now support multiple retailers with the same transformation model.
Offices in Australia (HQ), China (20+ staff for quality control and factory liaison), and Malaysia (logistics coordination). Over 500 containers shipped since 2007.
2019-Present | Angel Investor
Backing and advising early-stage ventures across lifestyle, consumer goods, and entertainment sectors. Helping entrepreneurs avoid the supply chain mistakes I made—and capitalize on the lessons I learned.
Why 35 Years of Experience Matters
Most sourcing agents have never owned a retail business. They've never been trapped by distributors. They've never had $80K sitting in dead inventory. They've never had a supplier's price increase wipe out an entire quarter's profit.
I have. Multiple times. Across multiple businesses. For 35 years.
When you work with Source A Product, you're not getting a generic importer. You're getting three and a half decades of operational intelligence—from someone who's built businesses from scratch, scaled them, fixed broken supply chains, and sold them successfully.
I don't just source products. I transfer 35 years of hard-won business knowledge so you can build a business you actually own—the same way I did.
RICH HABY
From Trampoline Retailer to
Manufacturing Partner
35 years of building businesses, 18 years solving supply chain problems, now helping US retailers escape the distributor trap
RICH HABY
Founder & CEO
35 years of building businesses, 18 years solving supply chain problems, now helping US retailers escape the distributor trap.
Meet Rich Haby
I've been building and fixing businesses for 35 years.
At 21, I purchased my first business—a restaurant—with more ambition than experience. Over three and a half decades, I've founded, scaled, and sold multiple businesses across diverse industries. Some succeeded spectacularly. Others taught expensive lessons. All of them built the operational intelligence I bring to every partnership today.
In 2007, I founded Oz Trampolines with a simple observation: Australian families wanted quality trampolines, but the market was dominated by unreliable distributors, forced minimum orders, and razor-thin margins that made it nearly impossible to build a sustainable business.
Sound familiar?
For 15 years, I lived every problem you're dealing with right now. Ten different distributors. Inconsistent quality. Forced case lots that tied up $50K-80K in dead inventory. Suppliers who changed prices on a whim. Quality issues that destroyed customer trust. Zero control over my own business destiny.
So I fixed the margins. I rebuilt the entire supply chain model—establishing direct manufacturing relationships in China, implementing flexible ordering systems, and taking complete control of quality standards.
The result? Oz Trampolines became Australia's leading online trampoline retailer, recognized nationally for quality, innovation, and customer service. In 2014, we were honored with the SmartCompany Awards for business excellence. By the time I sold the company in 2022, we had transformed from a struggling retailer into a profitable brand with 68% gross margins and complete supply chain control.
But here's what nobody tells you: fixing the distributor problem isn't about finding cheaper suppliers. It's about rebuilding the entire relationship structure—from reactive buyer to strategic manufacturing partner.
That's what I do now. Since 2016, I've been helping US trampoline parts retailers make the same transition I made. Not as a consultant who read about it. As someone who lived it, solved it, and built a business around it for 15 years.
Three Decades of Building Businesses
35+ Years Entrepreneurship
Purchased first business (restaurant) at age 21. Since then: founded, scaled, and sold multiple ventures across hospitality, retail, e-commerce, and manufacturing. Every success built expertise. Every failure built wisdom. Both shaped the operational intelligence I bring to supply chain partnerships today.
2007-2022 | CEO & Founder, Oz Trampolines
Founded and grew Oz Trampolines into Australia's leading online trampoline retailer. Established direct manufacturing relationships in China. Implemented flexible inventory systems. Achieved 68% gross margins. Recognized with 2014 SmartCompany Awards for business excellence.
Key Achievement: Scaled from zero to market leader while maintaining complete control over quality, pricing, and supply chain.
2016-Present | Founder & Director, Source A Product
Founded boutique sourcing agency helping select brands and entrepreneurs bring quality products to market—efficiently and cost-effectively.
What started as helping one struggling US retailer has become a nine-year partnership that's delivered $322K in additional annual profit. We now support multiple retailers with the same transformation model.
Offices in Australia (HQ), China (20+ staff for quality control and factory liaison), and Malaysia (logistics coordination). Over 500 containers shipped since 2007.
2019-Present | Angel Investor
Backing and advising early-stage ventures across lifestyle, consumer goods, and entertainment sectors. Helping entrepreneurs avoid the supply chain mistakes I made—and capitalize on the lessons I learned.
Why 35 Years of Experience Matters
Most sourcing agents have never owned a retail business. They've never been trapped by distributors. They've never had $80K sitting in dead inventory. They've never had a supplier's price increase wipe out an entire quarter's profit.
I have. Multiple times. Across multiple businesses. For 35 years.
When you work with Source A Product, you're not getting a generic importer. You're getting three and a half decades of operational intelligence—from someone who's built businesses from scratch, scaled them, fixed broken supply chains, and sold them successfully.
I don't just source products. I transfer 35 years of hard-won business knowledge so you can build a business you actually own—the same way I did.
BINBO WANG
CHINA OPERATIONS LEADERSHIP
Based in Ningbo, China
leading our 30 person team in China, managing everything from factory relationships to quality control to container coordination
With 30years in manufacturing and logistics, hebridges the gap between Chinese factories and Western quality standards—ensuring every product meets specifications before it ships.
His team handles: - Direct factory relationship management - Pre-production sample coordination - In-line quality inspections - Pre-shipment final inspections - Container loading optimization - Customs documentation - English-Mandarin communication.
What makes Binbo invaluable isn't just technical expertise—it's his understanding of both manufacturing realities and retailer needs. Binbo knows what "good enough" looks like in a factory, and what "acceptable" means when products reach your customers.
That gap is where most importers fail. We bridge it. When you work with Source A Product, you're not emailing a factory in broken English hoping for the best. You're communicating directly with Binbo's team—in clear English—getting straight answers, solving problems proactively, and maintaining the quality standards you define.
BINBO WANG
CHINA OPERATIONS LEADERSHIP
Based in Ningbo, China
leading our 30 person team in China, managing everything from factory relationships to quality control to container coordination
With 30 years in manufacturing and logistics, he bridges the gap between Chinese factories and Western quality standards—ensuring every product meets specifications before it ships.
His team handles: - Direct factory relationship management - Pre-production sample coordination - In-line quality inspections - Pre-shipment final inspections - Container loading optimisation - Customs documentation - English-Mandarin communication.
What makes Binbo invaluable isn't just technical expertise—it's his understanding of both manufacturing realities and retailer needs. Binbo knows what "good enough" looks like in a factory, and what "acceptable" means when products reach your customers.
That gap is where most importers fail. We bridge it. When you work with Source A Product, you're not emailing a factory in broken English hoping for the best. You're communicating directly with Binbo's team—in clear English—getting straight answers, solving problems proactively, and maintaining the quality standards you define.